Kochi: Thirty influential online travel writers from around the world Monday began a fifteen day long exploration of Gods Own Country. Tourism Minister Kadakampally Surendran flagged off the fourth edition of Kerala Blog Express from Bolgatty Palace in Kochi as part of a campaign to present the state to a wider international audience.
"The Blog Express is an innovation that we have pioneered and we will continue to raise the bar for tourism marketing in the future," Surendran said.
Blog Express initiative has definitely augmented the destination pull of Kerala and given an impetus to building and sustaining the tempo of tourism growth, a sector which is so crucial for Kerala's economy. "I hope, as participants, you will enjoy this trip and share the wonderful stories and culture of our land with the international audience," he added.
The 30 bloggers who took part this year represent 29 countries and all the continents. They were selected through a voting system with over 38,000 votes garnered online.
They will traverse hills, beaches, backwaters and experience life in villages and cities as part of this award-winning promotional campaign of Kerala Tourism. Along with the UK, Germany, Italy and Spain, travel writers from Europe this year include from regions such as Moldova and Gibraltar. Kerala Blog Express - 4 will travel through Alleppey, Kumarakom, Thekkady, Munnar, Thrissur, Kozhikode, Wayanad, Kannur and Kasaragod before completing its journey on April 3 in Thirvananthapuram, where the guests will be given a grand farewell by the Tourism department.