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Last Updated Saturday June 24 2017 03:40 PM IST

Kerala Tourism ad bags top honors at Kyoorius Awards

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Kerala Tourism ad bags top honors at Kyoorius Awards Kerala Tourism. Photo: Screengrab

The Kerala Tourism advertisement film 'A room with a view' on the cultural diversity of Kerala, was awarded the best film in 60 Sec+ category at the Kyoorius Awards. 

Directed by renowned cinematographer Sameer Thahir, the film was created as a promotional tool for Kochi Muziris Biennale, India's biggest contemporary art expo. 'A room with a view' is the only film nominated from South India. The Kyoorius-D&AD jury featured an internationally acclaimed panel including stalwarts like Chris Baylis, Gigi Lee, Josy Paul and Raj Kamble among others, according to a press release.  

The state government recognizes Kochi Muziris Biennale as Kerala's biggest crowd puller that lures art and culture enthusiasts across the globe and was determined to conserve the valuable cultural diversity and communal harmony that makes Kerala unique, minister for tourism Kadakampalli Surendran said.  

"The film is the perfect depiction of what Kerala wants to convey to rest of the world regarding its social well-being", he added. The film is considered as the beginning of Kerala's strategic move in positioning the state as an art and cultural hub, hence, linking it with a host of festivals across a spectrum of arts.

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