Thiruvananthapuram: Keeping up its strategy of tapping emerging markets to attract travellers to the state, Kerala Tourism has held three roadshows in the Nordic region in Europe, eliciting an encouraging response from the local travel trade.
"All the three roadshows received a warm response from the local tourism industry representatives," Tourism Director P I Sheikh Pareeth said.
According to a Kerala Tourism release, more than 80 representatives from 55 companies of these countries participated in the roadshows.
The campaigns were organised in Norway, Finland and Denmark earlier last week and the three countries are part of the five-member Nordic nations group in Europe.
"The Ambassadors of these countries have offered all support of the embassies to promote Kerala in this part of the world," the Tourism Director said.
The Scandinavian roadshows were kicked off on November 11 in Norways capital Oslo.
The Kerala delegation comprising tour operators, hotels and Ayurveda resorts, was led by Pareeth.
India's Ambassador to Norway, former Indian Air Force chief Air Chief Marshal (Retired) N A K Browne, was the Chief Guest at the roadshow.
In Helsinki, the capital of Finland, Ashok Kumar Sharma, the Indian Ambassador of India to Finland and Estonia, was the Chief Guest.
"Finland is one of the countries for which the visa-on-arrival is available for visiting India. Therefore, it is easy to travel to Kerala from Finland using this facility," Pareeth said.
The campaign in Denmark's capital Copenhagen was attended by Indian Ambassador Niraj Srivastava.
Kerala had also conducted roadshows in Australia and New Zealand last month to attract travellers from the two countries.