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Last Updated Wednesday October 18 2017 10:56 AM IST

Here's why the Malayalam hashtag for #Godsowncountry is trending

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The Association of Tourism Trade Organisations India have launched a new promotional campaign to tap into the strong presence of Malayalis in social media across the globe. And celebrities and influencers including Shashi Tharoor have taken to social media to promote the Malayalam hashtag Daivathinteswanthamnadu.

According to the Association members, many travelers are unaware of the unique nature of God's Own Country. To spread this awareness, they have gone ahead with this campaign. Kerala Tourism has started tweeting attractive promotional pictures with this unique hashtag. So, what are you waiting for? Post you pictures of Kerala with this hashtag, make it trend.

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